Kick Out the Sports!
by Bob Cook
Bob Cook's weekly ruminations on sports appear Mondays in Flak.
Imagine if, the morning of the Super Bowl, players declared the stadium
surface too dangerous to play on, having witnessed during practice
injuries caused by rips in the artificial turf. Imagine if, having the NFL
brush off their concerns, all but six players walked off the field
at kickoff. And imagine if, with only six players on the field, the Super
Bowl was played anyway.
That's pretty much what happened at Sunday's US Grand Prix. Maybe it's
not the Super Bowl of Formula One Racing, but the race at Indianapolis
Motor Speedway is certainly extremely important for a circuit that has
tried and failed for more than 50 years to gain a foothold in the United
States. (Generally, a lack of American drivers is blamed for US
indifference.) In fact, the race was such a debacle it brought up
questions not only about the future of Formula One in the United States,
but the future of the circuit in general. It's certainly going to make the
next business school case study of how not to win over an audience.
Twenty cars were supposed to start the race; 14 of them pulled off after a
parade lap to protest Formula One seemingly insisting they race on
unsafe Michelin tires. The tires fell apart going into the last of the
course's 13 turns, the only banked one on the course. Two drivers crashed
in that turn during practices (Turn 1 at the speedway's oval races.)
Formula One's powers-that-be wouldn't allow Michelin to send new tires to
the race, citing a rule that teams can only bring one set of tires. The
Ferrari team, which wasn't driving Michelins, vetoed a plan by the nine
other teams to have a chicane a tight turn that would slow speeds
put into Turn 13.
So the six cars driving on Bridgestone Firestone tires ran the 73-lap
race. With the often-dominant Ferrari team racing against the
always-struggling Jordan Toyota and Minardi teams, the racing resembled
what you'd see at a kiddie go-kart track two cars way ahead, two cars
kind of in the middle, and two others way behind. All the cars needed was
someone pulling a string to start the engine and signs pasted on the cars
reading, "No Bumping Allowed."
As you can imagine, the 100,000 fans in attendance a large crowd for a
Formula One race, but about one-third of what the track draws for Indy-car
and NASCAR racing did not cotton to this.
Many fans left early, vowing never to return. Those who stayed, booed.
Some who booed threw bottles and debris onto the track in protest. Rubens
Barrichello, one of the Ferrari team members and the race's second-place
finisher, exploded bottles with his car's rear tires. Michael Schumacher,
Barrichello's teammate and winner of his fourth US Grand Prix since the
race was revived in 2000, said at a post-race news conference that he
could smell the beer. In his "victory" lap, he shrugged his shoulders
while his mechanics stayed put instead of rushing the winner's podium, as
usually happens.
Schumacher and Barrichello didn't do the typical post-race victory podium
champagne spraying, either. That was left to third-place finisher Tiago
Montiero, whose overenjoyment at finishing third in a tarnished race made
him look like Roberto Begnini at the Oscars. (Like Begnini, Montiero is
likely to return to obscurity after his fluke of a moment in the sun.)
There was no way to spin this debacle. The announcers on SpeedChannel, the
cable network that televised the race in America, spent the US Grand
Prix talking up how pathetic the whole thing was.
SpeedChannel was there for all the worst moments. After the race, they
showed a Formula One marketing nobody coming out to tell the top three
finishers that he would be the guy presenting their trophies. Other Formula One types, as well as Indianapolis Motor speedway owner Tony George and other track officials who might have made the presentations, were no-shows.
Barrichello: "We're going to have a lot of boos."
Marketing flunky: "We can handle boos."
What Formula One might not be able to handle is the blasting it will take
in the world press. The US Grand Prix which has gone through nine
sites in 50 years, making it the most itinerant of any country's race
is scheduled for next year, but will anybody risk paying for it? Probably
not the thousands reported to have stormed the ticket office demanding
their money back, like Paul Dooley's "Refund? Refund?" nightmare in
Breaking Away.
As for the worldwide ramifications, the debacle is sure to intensify the
criticism against Formula One's autocratic Bernie Ecclestone, who runs the
series with such an iron fist that NASCAR's France family and the Indy Racing
League's George look like collectivists by comparison. Ecclestone has
generally complained that the US Grand Prix's past failures were the
fault of the tracks that ran the races. By pulling the trigger for this
year's mini-race, he can't pass off that excuse.
If the NFL had only six players in the Super Bowl, it might recover
because football is beloved in the United States. Forumla One having only
six cars in its US race faces almost no chance for recovery for a series that
isn't much loved in the first place.
E-mail Bob Cook at bobc@flakmag.com.
graphic by Andy Ross