Flak Magazine

Sports

The Ads of Super Bowl XLII


Break 19

Super Bowl 42

"Bud Light Likes Funky Mascots...Meet Jackie Moon" | Bud Light

Summary: Will Ferrell wears 70's basketball jersey and does ads for Bud Light that he keeps screwing up. He says a whole bunch of nonsense as the cameramen do take after take.

High Point: He does his Anchorman character in a 70's basketball jersey. The best line is when he gets flabbergasted with the stock phrases and just says: "Bud Light. Suck It."

Low Point: The whose schmaltz thing has got have its days numbered.

Is this commercial an agent of change? You bet. "Ron Paul: Suck It."


"We Don't Care What You Think Of Our Ad For The Hyundai Genesis" | Hyundai Genesis

Summary: A deep-voiced narrator demurely intones about how they don't care what the ad-busters in "USA Today" think of their ad. Or, the whole of the ad critics in the country. Which includes your humble correspondent.

High Point: Way to stick it to the haters, Hyundai. You're the baddest assed car company around. You don't care what "society" says. You do your own thing.

Low Point: I realize I am society's slave.

Is this commercial an agent of change? Quit trying to be edgy. It's making me depressed.


"Don't Watch Football...Have Sex!" | Victoria's Secret

Summary: Super hot model does sexy postures with a football. Place cards say that after the game, the real games begin. It's pretty clear what they mean.

High Point: Super hot model posing with football with alluring come-hither stare.

Low Point: Don't remind me of the fact that I am too emotionally crippled to find romantic fulfillment.

Is this commercial an agent of change? Make love, not football.


"Random Fat Shoves Car Jacks To His Nipples And Dances Around" | ?

Summary: Pretty much summed it up already.

High Point: It's actually pretty funny.

Low Point: Well...

Is this commercial an agent of change? Alternate fuels are always a useful proposition.

Matt Hanson (junglegroove@gmail.com)

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