The Ads of Super Bowl XLII
Break 18
"Adam Sandler Plays a Hair Stylist" | Don't Mess with the Zohan movie
Summary: Adam Sandler is known for the wide variety of characters he plays: an immature young adult in "Big Daddy." An silly, slightly immature young man in "Mr. Deeds." And the overtly immature Mambuza Bongo Guy in the 2002 hit, "The Hot Chick." Here, Sandler takes his greatest challenge yet: a feminine, immature hair stylist (Zohan), who happens to be Jewish.
High Point: Thinking Lindsay Lohan was in this movie.
Low Point: Mistakenly thinking Lindsay Lohan was in this movie.
Is this commercial an agent of change? It might change your hair. Haha, get it? Sign me up, copy writing agency!
"Law and Order, Clown Killing Unit" | eTrade
Summary: A baby is talking to the camera about the benefits of eTrade, and a clown is in back of him making a balloon thing and...uh, is that clown about to kill that baby?
High Point: No, seriously, I think the clown is going to kill the baby. I'm not being sarcastic here. That clown, the one right in back of the baby. Making what looks like some sort of noose or hanging thing. The one left alone in the room with the baby. I think he's going to kill the baby.
Low Point: eTrade's follow-up commercial, with a dead, no longer talking baby and a clown extolling the virtues of buying and selling stocks on eTrade.
Is this commercial an agent of change? I know it's cool that the baby can talk and all, but seriously someone should really check on the baby (who may be dead).
"Racist Taco Bell ad" | Taco Bell
Summary: Two guys, late to a meeting, are interrupted by two mariachi men bearing gifts of Taco Bell, and diarrhea.
High Point: None. Taco Bell truly has the worst commercials.
Low Point: Everything.
Is this commercial an agent of change? Yes. Consider, the evidence:
1) Racist stereotypes of Mexicans.
2) Mexicans interrupting the workday of two American workers.
3) One Mexican eventually seduces sexy, American woman.
Is this a commercial for Taco Bell, or the Minutemen?
"Dogade" | Gatorade
Summary: Long shot of a black dog slurping merrily away at water bowl. More slurping. Slurping. Then camera reveals, in a Lostian twist: it's not water, it's Gatorade (aka 'man's best friend').
High Point: Everyone loves dogs (except cats, and baby-killing clowns).
Low Point: Dog peeing blue pee in the park.
Is this commercial an agent of change? Possibly. Gatorade could corner the undeserved dog water market.
Eric Hananoki (halona at gmail dot com)


