The Ads of Super Bowl XLII

The year is 2008. America is on the ropes. Hammered by years of governmental incompetence, war and lite beer, we are nationally thirsty for change. This year, the Flak Staff aims to find the change for which we yearn. We intend to find it amongst the audio-visual debris of Super Bowl XLII.

For the sixth year running, the staff of Flak Magazine is proud to bring you a review of Super Bowl ads more whip-lashingly fast and gut-wrenchingly comprehensive than basically anything else out there on the Web. We have reviewed every ad broadcast nationally during the Super Bowl... in real time.

Read it Now!:

Halftime!
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Our writers include: Alissa Rowinsky Wright, Micah Ian Wright and Xavier Vanegas in Los Angeles, Eric Hananoki in Washington, D.C., Matt Hanson, Con Chapman and Cal Newport in Boston, James Norton in Minneapolis, and Aemilia Scott in Chicago. Cary Broder and Michael Noble will weigh in on watching the Super Bowl from Taiwan and Great Britain, respectively. Photo illustration by Becca Dilley, editing and posting courtesy of Ashley Sy.