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SUPERBOWL XL: OPERATION DISTRACT AND DELAY

Introduction

Halftime!

Break 1
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Break 3
Break 4
Break 5
Break 6
Break 7
Break 8
Break 9
Break 10
Break 11
Break 12
Break 13
Break 14
Break 15
Break 16
Break 17
Break 18

SUPER BOWL AD SPECTACULARS

Super Bowl 41: Operation Miami Entice

Super Bowl 40: Operation Distract and Delay

Super Bowl 39: Operation Global Touchdown

Super Bowl 38: Operation Grand Opening

Super Bowl 37: Operation Infinite Ads

Super Bowl 36: The Ads

SPORTS

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Super Bowl AdsSuperbowl XL: Break 10

"Platinum Status Business Travelers Enter Mile-High Club" | Ameriquest

Summary: A darkened airplane, presumably an overnight flight. A professional-looking female attempts to silently climb across neighboring passengers. Instead, she somehow illuminates the cabin and lands astride a male business traveler. Both appear disheveled. Much of her is revealed. Nearby passengers assume they've caught the pair in an act of crazed, Dionysian lust.

High Point: (Almost) sex on a plane.

Low Point: Let us simply say that this is not the couple that GoDaddy.com would have selected for a similar ad.

Will this commercial soothe the minds of scandal-weary Americans? Eh. It reminds us to appreciate the petty scandals of our lives as dead bumps on the vast web of American corporate servitude. So yeah.

"Meteor Phone" | Motorola

Summary: A meteor breaks above the earth's atmosphere and a piece falls to the earth, burning in the sky. In its crater, the meteorite is inundated by nature's worst. Rain, snow, glaciers. Seas ebb and flow. The space rock weathers down to a hand-sized stone — now a smooth, black phone. A barefoot Motorola user discovers and opens the device, whispering, "Hello, Moto."

High point: It makes me think of the cute woman in the Motorola poster in the window of the phone shop on Lawrence and Ashland.

Low point: I will never meet that Motorola girl. Whence thou, sweet poster girl?

Will this commercial soothe the minds of scandal-weary Americans? Those who are terrified by a CGI Ragnarokin' cosmic annihilation will be assured that the big meteor will just turn into an attractive phone after years of erosion. Ninety-eight percent of life on earth will be wiped out, but telecommunications are forever.

"Arr, sharpie!" | Sharpie Retractable

Summary: Arrr! A theme-park pirate mascot overcomes impossible odds to sign an autograph for a little girl. He owes it all to the retractable sharpie, the theme-park pirate's saving grace.

High Point: Finally, a deadpan pirate!

Low Point: The pirate gets his hook stuck in a garbage can. Ew.

Will this commercial soothe the minds of scandal-weary Americans? No. Pirates are scary.

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Team Alpha

graphic by Derek Evernden (derek@ocellus.net)

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