Superbowl XXXIX: Break 07

"Tolstoy meets hot women and singing bottles" | Pepsi

Summary: There's a backstory here. A cute hipster girl gets a bottle of Pepsi that plays music when you open it. Then the shot cuts to more mainstream looking women also with musical Pepsi bottles. They're moving their hips to the rhythm. Then the camera cuts back to the bewildered hipster girl. Only, she's not joining in her Banana Republic-wearing friends. Instead, she's craning her head as Gwen Stefani and Eve pass, sans Pepsi bottles.

Will this ad fight tyranny?: Musical Pepsi bottles will pass under the noses of Iranian mullahs! It's a brilliant way to pass our decadent Western culture.

"Enchilada, The Gathering" | Taco Bell, Pepsico Corp.

Summary: A multiracial group of seemingly well adjusted young men are playing some kind of card game that may or may not involve role-playing and White Mages. A third amigo comes in with tasty new Taco Bell chicken enchilada. One of the game players is either so happy or so upset that he spills his Pepsi-brand fountain soft drink on the game table.

High Point: I think one of the guys calls the enchilada "sultry."

Low Point: The nerd demographic has been sanitized in its quest to be included in the mainstream.

Will this ad fight tyranny?: Negligible effect unless one of the players has a seventh level Dwarf.

"Competition" | American Idol

Summary: This brief ad reminds us that once a year the best compete for world domination on American Idol.

High Point: I had a boss once who went to high school with that Simon guy.

Low Point: Where's the funny bad singing? There hasn't been enough of that in Super Bowl commercials.

Will this ad fight tyranny?: American Idol: Making the world safe for safe music.