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SUPERBOWL XXXVIII: OPERATION GRAND OPENING

Introduction

Poetic Commentary

Halftime!

Break 01
Break 02
Break 03
Break 04
Break 05
Break 06
Break 07
Break 08
Break 09
Break 10
Break 11
Break 12
Break 13
Break 14

SPORTS

Sports archives
Kick Out the Sports! archives
Bob Cook on MSNBC.com
Submissions
Super Bowl XXXVIII Ads
Super Bowl XXXVII Ads

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Super Bowl AdsSuperbowl XXXVIII: Break 09

"Tomorrow" | The NFL

Summary: Various players and coaches representing NFL teams not in the Super Bowl join together in singing "Tomorrow," under the premise "As of tomorrow, we're all undefeated again."

High Point: The synthesis of a showtune and the NFL's reputation for kicking ass.

Will this commercial help build a more stable and democratic Iraq? Do the Iraqis like showtunes? Do they have a bottom dollar to bet?


"Boring Car Commercial" | Acura MDX

Summary: There was this car. It drove about. Looks nice. Also, an interior shot. Looks cushy.

Low Point: Power and safety — which the car claims to bring into balance — are not diametrically opposed; ergo, having them live in harmony is just as boring as the rest of the commercial.

Will this commercial help build a more stable and democratic Iraq? No, but the Iraqi oil needed for the MDX will help build a more stable and profitable Halliburton.



"Boring Car Commercial II: The Quickening" | Ford Escape

Summary: There was this car. It drove about. Looks nice. Also, an interior shot. Looks cushy.

Low Point: The roof rack is referred to as a "No Boundaries Rack System" — Ford's wanderlust-mad branding (Escape, Expedition, Excursion) ran amok.

Will this commercial help build a more stable and democratic Iraq? Blah blah Halliburton blah. Zing!


"Drawing on Children" | Microsoft

Summary: As children frolic, Microsoft unleashes squiggly lines, revealing their future in horrible prophecy.

High Point: The little squiggles are a nice effect.

Will this commercial help build a more stable and democratic Iraq? Yeah. Just draw in a squiggly little infrastructure over rioters and suicide bombers. What could possibly go wrong?


"I Fit in a Carafe! And So Does My Dog!" | Sierra Mist

Summary: A man, desperate for relief from the intense heat, takes a Gollum-esque leap into a container of water. Which he fits into.

High Point: Everyone loves Italian restaraunts! That's hospitaliano! Bam! Etc.!

Will this commercial help build a more stable and democratic Iraq? Iraqi insurgents can relate to heat relief. But can they relate to terrible, terrible advertising? Only time will tell.


"Frickin' Clowns" | Expedia.com

Summary: A man, while planning his vacation with his wife, declines to be violated by clowns.

Low Point: Clowns.

Will this commercial help build a more stable and democratic Iraq? Yes. Without a doubt. If anyone in Iraq ever is able to afford Internet access, much less vacations that they can plan over the Internet, they'll be all over it. Plus: Clowns!

— Andy Adams, Dan Norton, Kryn Holyfield and Sean Weitner

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Super Bowl XXXVIII

 
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