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SUPERBOWL XXXVIII: OPERATION GRAND OPENING

Introduction

Poetic Commentary

Halftime!

Break 01
Break 02
Break 03
Break 04
Break 05
Break 06
Break 07
Break 08
Break 09
Break 10
Break 11
Break 12
Break 13
Break 14

SPORTS

Sports archives
Kick Out the Sports! archives
Bob Cook on MSNBC.com
Submissions
Super Bowl XXXVIII Ads
Super Bowl XXXVII Ads

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Super Bowl AdsSuperbowl XXXVIII: Break 02

"Nothing Goes Better with Leftovers..." | Pepsi

Summary: Bears, possibly kodiaks, rummage
for "leftovers" in a hunting cabin. When they find the
Pepsi's all gone, they go buy some.

High Point: The bear noises, hands down.

Low Point: The bears holding an empty plastic six-
pack ring, the kind that killed all the sea turtles in the
'80s.

Will this commercial help build a more stable and
democratic Iraq?
Yes; remember, plastic litter
kills.


"The Power of Four" | Schick Quattro

Summary: Attractive, well-shaved man earns our trust by accurately summarizing the history of razors (one blade, then two, then three), then feigns incredulity at the notion of a four-bladed razor — only to reveal that not only does such a razor exist, but that razor is superior to razors with fewer blades. A digitally rendered Schick Quattro illustrates his point.

High point: The mental whiplash at the revelatory moment — when our square-jawed hero revealed the truth about the Quattro — will not be soon forgotten.

Low point: The Quattro's slogan, "The Power of Four," demands that potential customers buy four of their product rather than just one. Too greedy. Oh, wait — "four" probably refers to the number of blades. Never mind. That was another high point.

Will this commercial help build a more stable and democratic Iraq? It will build a more clean-shaven Iraq. Iraqi men, who are bearded by necessity rather than choice, will greet the Schick Quattro as a liberator.




"Overbudget" | Van Helsing

Summary: Hugh Jackman plays a retro-futuristic superhero battling werewolves, vampires, Frankenstein and other monstrosities.

High point: Jackman has finally realized that mutants are inhuman monsters, and must be killed. Welcome back to civilization, Hugh!

Low point: The narrator notes that "This summer, evil has one name to fear. Hugh Jackman is ... Van Helsing." That's four names.

Will this commercial help build a more stable and democratic Iraq? The introductory voiceover — "He has come to a forbidden land, to battle enemies that are legend." — might well have been written by President Bush himself. To the extent that this approach is a good way to build stable democracies, this commercial will help.



"Fast Bikers" | AOL 9.0

Summary: Giant, hairy bikers with fast, crazy motorcycles argue about stuff and jump their bikes over other stuff. They sport wicked 'staches. A very, very tenuous connection is then made between their high-speed antics and the performance of AOL, which you probably know as your grandmother's introductory Internet software.

High Point: The ballsiness of using a cuddly, generally accepted American teddy bear — the biker stereotype — as a shorthand for "tough."

Low Point: The suggestion that AOL qualifies as "software."

Will this commercial help build a more stable and democratic Iraq? No, not really. In any way.



"The Ultimate Showdown" | "Survivor All-Stars"

Summary: A new "Survivor" episode will bring together the winners of the previous "Survivors."

High point: The titling displayed nuance and flair.

Low point: One contestant tells a camera man that "all these different styles of play are going to come together," which is, in itself, unremarkable. But that an editor thought this was worth airing at $100,000 per second is very remarkable. And profoundly depressing.

Will this commercial help build a more stable and democratic Iraq? Yes. "Survivor" invites us all to celebrate the tenacity of the human spirit. What could inspire a fledgling democracy more than that?


"Fat Guy Gets 'Waxed'" | Bud Light

Summary: A fat guy, in a spa, goes for a "body treatment" from a small, hot woman. He sexily suggests that he's all ready for her "full body treatment." She rips off his pubic hair.

High Point: The envelope-pushing "use your imagination" sound effect.

Low Point: The witless American "Battle of the Sexes" trope that keeps getting hauled out to sell just about everything.

Will this commercial help build a more stable and democratic Iraq? No. It will confuse and frighten Iraqi men, much as it has confused and frightened American men.


"Names of Very Popular Entertainers" | The Grammys

Summary: Britney Spears, OutKast and a number of other best-selling artists of today are yelled out in sequence.

High Point: The continuing maintenance of the "Grammys are a real award" kabuki farce.

Low Point: The yawning cultural black hole implied by the ad.

Will this commercial help build a more stable and democratic Iraq? Only if deadening the Middle East's cultural sensibilities is what needs to be done to pave the way for representative democracy.

RELATED LINKS

Super Bowl XXXVIII

 
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