back to flak's homepage
spacer
spacer
SUPERBOWL XXXVIII: OPERATION GRAND OPENING

Introduction

Poetic Commentary

Halftime!

Break 01
Break 02
Break 03
Break 04
Break 05
Break 06
Break 07
Break 08
Break 09
Break 10
Break 11
Break 12
Break 13
Break 14

SPORTS

Sports archives
Kick Out the Sports! archives
Bob Cook on MSNBC.com
Submissions
Super Bowl XXXVIII Ads
Super Bowl XXXVII Ads

RECENTLY IN SPORTS

The Curse of Len and Reggie is Broken
by Michael Frissore

The Ads of Super Bowl XLII
by Flak Staff

Who You Callin' a Faggot? The Curious Connection between Boxing and Homosexual Rights
by Con Chapman

The Bonds/Soprano Complex
by Alex Moaba

NBA Powerball
by Bob Cook

Failure's Batting Order
by Bob Cook

The 2007 Bracket Report
by Bob Cook

Bears vs. Colts, Behrens vs. Cook
by Bob Cook and Andy Behrens

Baseball's Big Strike
by Andy Behrens

Bob Knight's Bodyguard of Lies
by Bob Cook

More Sports ›



ABOUT FLAK

Help wanted: Winter Intern

About Flak
Archives
Letters to Flak
Submissions
Rec Reading
Rejected!

ALSO BY FLAK

Flak Sunday Comics
The Spam Blog
The Remote
Flak Print [6mb PDF]
Flak Daily Photo

SEARCH FLAK

flakmag.comwww
Powered by Google
MAILING LIST
Sign up for Flak's weekly e-mail updates:

Subscribe
Unsubscribe

spacer

Super Bowl AdsSuperbowl XXXVIII: Break 01

"This is the One" | Ford GT

Summary: A Ford GT squeals around a race track as a narrator challenges your manhood. He asks questions: "In what gear do you know nothing can catch you? In what gear do you know it's the one?" Those of us who drove our Festivas to Super Bowl parties are, um … looking around nervously.

Low Point: Those of us with money on the Pats are still reeling from that field goal miss.

Will this commercial help build a more stable and democratic Iraq? Yes. If the Iraqis learn anything today, it's that they must establish the run. If they learn anything else, it's the importance of a good hoopty. So begineth the lesson.


"The Pansy and the Lumberjack" | Bud Light

Summary: So your manhood is taking a beating tonight, sport. A preppy and a sort of rugged, woodsy-looking fellow are outdoors. With dogs. They challenge one another's dogs to a battle of tricks. The sweater/khaki guy's dog — Piper — fetches a Bud Light from a cooler. (Clever fag.) The tough dude's dog — a mutt — assaults the preppy, stealing the beverage.

Low Point: When you see the Bud Light midway through the ad, you know you're about to cringe.

Will this commercial help build a more stable and democratic Iraq? Yes. Surely when the Iraqis see that the average American hates Nancy-boys, they'll yearn to vote, run for office, drink beer.


"Why Don't We Use FedEx?" | FedEx

Summary: Two employees of a random company identify a coworker as an alien 'cause, well, he has gills, flippers and a deadly sort of tail. The alien repeats "Why don't we use FedEx?" as a mantra. Naturally, the boss pops his head in the office, hears the suggestion, loves the alien.

High Point: Ads ridiculing middle managers are 100 percent high point, essentially.

Will this commercial help build a more stable and democratic Iraq? Yes. Again, the Iraqis will be awed by American ingenuity. Not only by capturing a badass alien, but by teaching him to repeat an advertising slogan. They want some of this.


"What the Fuck is a Hammy? (Hammie? Hami?)" | Dodge Magnum

Summary: A guy walks around with a monkey, literally, on his back. The monkey beats his head as our everyman hero shaves; the monkey rides him as he golfs. Why the monkey? "I'm looking for a family car that's cool." Aren't we all. That's so you.

Will this commercial help build a more stable and democratic Iraq? Do they use the "monkey on my back" cliché in the Middle East? If they don't get it, they'll think we're patronizing monkeys. And who wants to embrace that?

— Andy Behrens (abehrens53@htmail.com)

RELATED LINKS

Super Bowl XXXVIII

 
spacer
spacer

All materials copyright © 1999-2007 by Flak Magazine

spacer