Eric Wittmershaus | Placement
Looking over the list of movies up for some Oscar or another, I can't help but
notice that the overwhelming majority of them are still in theaters. Even in my
midsize California town, I can still go to the movies and see all the best
picture nominees save Moulin Rouge. All the movies nominated for Best Director
are playing, though Mulholland Drive was admittedly brought back a few weeks ago
in anticipation of its being nominated.
Three of the Best Actor nominees are plying their trade in recent releases,
while Denzel (Training Day) has been brought back for a week and Ali isn't
exactly long gone. Of the Actresses, only Renee has left town while Dame Judi
has yet to grace us with her presence. Rest assured, the arthouse theater will
be bringing viewers Iris in early March. I could scroll right down the rest of
the categories and get virtually the same result, with two exceptions: nominees
for Animated Feature Film and Foreign Language Film, a category for which the
Oscar nomination often comes before wide U.S. distribution.
So what does this all mean? There are a number of ways we could look at this;
all of them likely hold true to some extent and all are slightly cynical.
1. Film studios hold back many of their best releases until late in the year,
for fear of being forgotten when nominations come out in February of the
following year.
2. Those who book the screens for movie theaters hold onto pictures longer later
in the year, as Oscar buzz drives moviegoers to the theater and attendance spikes after nominations are out.
3. Faced with a glut of Oscar releases in the theater, studios lacking large
promotional budgets hold off on releasing movies for fear of being lost in the
hype.
I could obviously go on like this for quite a while. But the three hypotheses
above highlight an obvious chicken-and-egg problem. Are theaters holding onto
Oscar-nominated pictures because the studios aren't releasing anything, or are
studios holding back new releases because theater owners aren't interested? I
have quite a bit more to say on this, but I'm gonna let you guys stew for a bit
before I continue.
Sean Weitner | Deeper still
There are always exceptions to this scenario. Erin Brockovich came
out very early, and Julia Roberts proceeded to get the Oscar.
Gladiator took Best Picutre, and it was early summer.
But, yes, the rule is that the great, great majority of the "good" (in terms
of Oscarness) movies come out in the four months prior to Oscar, and really
in the last two. Part of it is that summer movies tend to be low on
Oscarness (summer is the kids' season, mostly). And those are really the
only movie seasons: summer, pre-Oscar nominations and post-Oscar
nominations. The last two are very similar, except that all of the movies
with low performance expectations also get released in the post-Oscar
season. Really: Look at what's come out in January and February. Not the
good movies that have gone wide in those months after late-December
qualifying runs, but everything else.
It gets insidious, too: Miramax would love to capitalize on the post-Oscar
popularity of Nicole Kidman, but she got nominated for Best Actress for
Fox's Moulin Rouge, not Miramax/Dimension's The Others. So
Miramax dumps the made-three-years-ago Birthday Girl into theaters,
not publicizing it at all and instead relying on general buzz to generate
slightly greater business than just straight-to-video, but not enough to
draw business away from Miramax movies currently in theaters to drum up
Oscar support.
Meanwhile, Warner Bros., sure that Denzel Washington will get props for
Training Day, has their subsidiary, New Line, dump a ton of money to
publicize John Q and open it the Friday following Oscar nominations.
He gets good notes for his latest, and it transfers to his Training Day
role. (Off-topic, Washington will probably win the Best Actor award because
of all the race-related buzz the nominations have gotten).
It also may explain why we have to wait until December to see the previous
January's Sundance favorites: They position them to play through the
spring's festivals but then sit on them if they think they have Oscar hopes.
Andy Ross | 'Tis the season
I think it's important here not to pass judgment on film for being an
industry. No one would fault Target for waiting until spring to put
swimsuits out on the racks. I personally find the Oscar season and its
flood of good films to be something to look forward to. The rest of the
year is filled with work or school, and the holidays offer a break, during
which there will be decent films to see. Not only that, but winter is the
time to be indoors in the theater summer, spring and fall are for walks
and picnics.
Eric Wittmershaus | Yeah, but
Your comments about film being an industry are true, to one extent, but it's the
right of frustrated consumers to complain about industry's efforts to frustrate
them.
To give you an illustration of how frustrated I am by the pre-Oscars/post-Oscars
moviegoing climate, I'll list the films playing in my town and why I don't want
to see most of them. Note that most of the movies are either up for an Oscar, or
they're the studios' dregs, the reason for which Sean has already pointed out.
Theater 1: Big multiplex
Return to Neverland (Kids' movie)
Crossroads (Britney doesn't do it for me. Maybe when I'm older and impotent)
John Q (Too preachy. Even though I agree with what it's preaching)
Hart's War (No)
Monster's Ball (OK, I do want to see this. It just opened a week ago and it's
got good buzz)
Collateral Damage (These kind of movies just don't do it for me/too soon after
Sept. 11)
Rollerball (Bad buzz, looks terrible)
Brotherhood of the Wolf (Have heard it's lousy)
The Count of Monte Cristo (Read the book when I was a kid. It was all right, but
nothing I need to see on film)
A Beautiful Mind (Up for lots of awards, haven't seen it, but plays
fast-and-loose with history while portraying itself as a biopic. I'm
boycotting.)
I Am Sam (Please; one listen to the soundtrack was enough)
A Walk to Remember (See Crossroads)
The Lord of the Rings (Saw it already, twice)
Black Hawk Down (Moderately interested in seeing, annoyed because of it
reportedly doesn't take a political position and is mostly just beautiful shots
of things blowing up)
Theater 2: Arthouse (note: all of these movies save Training Day have been at this
theater for a month or more)
Gosford Park (Looks like a Merchant-Ivory version of Clue. Every time I'm at
this theater, scores of twittering old people emerge from the Gosford Park
theater)
In the Bedroom (Looks like it cribs dialogue from a bunch of TV movies.)
Amélie (Saw it, loved it)
Lantana (Maybe)
Training Day (Brought back for one week because of Oscars, not interested)
Mulholland Drive (Saw it already)
Another note about the art house theater: They hang onto movies for too long, trying
to milk every dollar possible, while a lot of movie lovers have to wait a month
or more for a new flick. Before Training Day came to that theater, they had
Kandahar and they pretty much went with the same lineup of films since Jan. 1.
Theater 3: Crappy theater that gets movies no one else wants to show or second-run stuff,
owned by the mulitplex people
Jimmy Neutron (brought back for Oscars, looks terrible)
Birthday Girl (it wasn't good enough to release three years ago, why now?)
The Shipping News (Don't want to ruin the book, which I intend to read)
Big Fat Liar, Snow Dogs (nope)
Ocean's Eleven (Just didn't excite me)
Harry Potter (maybe)
The Mothman Prophecies (bad buzz)
The Royal Tenenbaums (Saw it at the multiplex)
Super Troopers (Maybe, I need to read some more about it)
Mostly this roster of films just frustrates me because there are plenty of
movies out there that'd be good to see. Just looking at Friday's NYT, I see Last
Orders, The Last Man (set it nearby San Francisco) and Scratch (some of the DJs are from SF). I'd see any of those movies over what's playing. What's more,
decent-looking foreign fare like Metropolis, Beijing Bicycle, What Time is It
There? and The Son's Room, to name a few, would all be welcome. I get that this
shit doesn't sell a lot of tickets, but how much trouble would it be to have one
screen showing an arthouse or foreign movie that got rotated out on a weekly
basis? And where is Storytelling, anyway?
I guess theaters' booking practices would make more sense to me if the venues
were making money, but everyone knows the movie business is in the toilet.
Theaters are closing everywhere. Maybe it's because our film industry isn't
adventurous enough.
Sean Weitner | Zooming from whom, to whom?
Eric, while I understand your frustration, remember that the "dregs" are
based on what a studio thinks will or won't make money, and will or won't
compete with what else is being released that weekend. How artful those
films are is a different issue.
Rather than look just at what's still playing in Santa Rosa, let's look at
everything that's opened since January, with the understanding that the
Oscar-type films are also still in theaters:
Impostor
Orange County
Snow Dogs
The Count of Monte Cristo
Kung Pow!
The Mothman Prophecies
A Walk to Remember
Birthday Girl
Slackers
Big Fat Liar
Collateral Damage
Rollerball
Crossroads
Hart's War
John Q
Return to Neverland
Super Troopers
I'll tell you straight-up that Orange Country and Mothman are
underrated; Orange County is on the good side of OK, and
Mothman is just shy of really good. I've gotten reliable intel
that both Birthday Girl and Super Troopers are commendable.
And the higher-profile films Hart's War starring Bruce Willis,
John Q starring Denzel Washington, Collateral Damage starring
Arnold Schwarzenegger are being dropped now with the intention to clean
up in a weak market; in other words, capitalizing on how bad everything else
is (the primo example here happened last year, when Hannibal was
released in February and went on to bust blocks). And this list contains the
standard holdovers that couldn't cut muster earlier in the year
Collateral Damage, Rollerball and I think Impostor
but as a list of films, I don't know if it's really that much qualitatively
worse than any other six-week cycle with the exception of mid-November to
late-December. And if you look at that list from a perspective of who the
directors are Jake Kasdan (The Zero Effect), Kevin Reynolds
(Robin Hood, Waterworld), Mark Pellington (Arlington
Road
well, OK, that sucked), Andrew Davis (The Fugitive),
John McTiernan (Die Hard, The Thomas Crown Affair), Gregory
Hoblit (Primal Fear, Fallen), Nick Cassavetes (She's So
Lovely) I mean, it's as promising or unpromising a list as any other
season. And, similarly, your list of gripes is transferrable to any other
season, methinks.
That said, things look especially bleak this year; Walter Hill has
Undisputed on March 8, but after that, we have to wait until the last
weekend in March to get some more maybe-must-sees-but-also-maybe-not opening
wide (Death to Smoochy and Panic Room). March also has
contenders in Ice Age, Blade 2, 40 Days and 40 Nights,
The Time Machine and Showtime, but those are all pretty iffy.
(Well, I'm looking forward to seeing Guillermo del Toro do Blade.)
As to the larger issues of how movie chains work, how indie theaters work
and how foreign films are distributed, well, I mean, that's a huge kettle of
fish. Suffice it to say that theaters will only play what puts people in
seats, and when something stops doing that, then they'll drop that film as
soon as they're contractually able. But like I said, it's deeper and darker
than that.
Update: I just saw a TV spot for Ice Age and am dowgrading it from
"contender" to "almost certainly unbearable."
Eric Wittmershaus | An annual problem
Sean, you're right about this being more of an every-year problem than a
this-year problem. I think I just notice it more because I got spoiled by the
film scenes in San Francisco, Berkeley and Oakland. It's just not the same up
here (about 50 miles north), but there are a dozen movies I'd go see down there.
I didn't mean to imply the problem of not enough movies to see is specific to
this year. I'm just feeling it more. Yet another reason to cave in and buy a
car.
Nonetheless, you say movie theaters won't carry movies that won't sell tickets.
But I say the industry isn't doing everything it can to sell tickets contributes
to the problem nearly as much as which movies they decide to show.
Sean Weitner | Flyover Land includes Northern California
I hadn't meant to argue that it was an every-year problem (though it is),
but that it was a year-round problem. Over the next six weeks, try to get a
feel for how happy you are with the selection in Santa Rosa compared to what
being advertised or reviewed in The New York Times. Do it every six weeks, in fact;
unless you're a big fan of summer popcorn movies, the discrepancy will
always be enough to make you beat your head in.
Why? Why do movies only open in New York and Los Angeles, then, after some
weeks, make it to Chicago, Boston, San Fransisco, etc., and then, after some
months, make it to any city with enough of an arthouse theater to
give them a screen?
Is it that they want the national critics to build up the buzz around
smaller, less publicized films so that when they are released, it's in a
cloud of praise, or, at least, commentary? Yes and no. When a well-made
movie gets praise in The New York Times or on "Ebert & Roeper," sure, that
puts it on the radar of conscientious viewers. But often the delay is so
great between its national exposure and when it arrives in theaters or,
heaven forfend, on video that I have to imagine this strategy backfires;
either the buzz is forgotten, or the realization of how long ago it was that
the viewer had wanted to see the flick sours the whole affair. Iris
is a great example; assuming it doesn't win any of the awards for which it's
nominated, the time to drop it into as many theaters as possible is right
now, with the heat of the Oscar nominations behind it. Where is it?
Is it that they want to show favor to the NY/LA audiences? Not really, I
don't think, except that a movie does have to play in a Los Angeles theater
in a week starting by, I think, Dec. 28 to qualify for the Oscars. So
favoritism, per se, is not the issue.
Is it that they can't show it in multiple places at once? Often, yes. A 35mm
print of a film is a significant cost to someone with less than seven or
eight figures to throw around. The increasing buzz from a positive NY/LA
reception can be enough to coax more moolah from the moneymen to which the
film's distributors can appeal, but there are other costs as well of opening
in multiple cities; namely, multiple ad campaigns.
I could pose similar questions to myself ad infinitum. But the reality of
the situation is that you and I live in third-tier cities when it comes to
movie exhibition. We have to put up with what we got. I'm happy to have the
University of Wisconsin Cinematheque, and the Wisconsin Film Festival, and
the programming of the Wisconsin Union as means to increase what I can see,
but by and large, it's a tough spot.
As far as theater owners being more adventurous is concerned: Theater owners
spend a lot of time with the fuzzy end of a lollipop. Their contracts for
any given film often stipulate either a flat rental fee or a percentage of
the ticket sales, whichever is greater, so there's no real way to get ahead
there. And, increasingly, studios will attach riders to contracts that would
make pork-loving Congressmen blush; for instance, you can get this
blockbuster, but you have to show it for 10 weeks, and it has to be on your
best screen for three weeks, and you also have to show another, less
profitable film of ours for six weeks, etc. You can see where the national
chains and the multiplexes have the competitive advantage here.
And none of those individual costs are inexpensive. For a theater to support
a one-week run of a film, including film rental, regional advertising, the
opportunity cost of not showing a proven moneymaker, etc., is a lot to bear.
For the most part, I really feel for theater exhibitors, which is why I
sneak into a lot of movies.
Eric Wittmershaus | On the contrary
Well, yeah. The discrepancy sucks. But at other times of the year (I've been
here for exactly one year), I have to say I've been pretty content with the film
selection here. Movies moved in and out of the theaters at a reasonable pace,
and the presence of a theater that shows only art-house movies meant that I
could find something I wanted to see on probably three weekends a month. Until
Oscars came along. A lot of independent movies make their way up here not too
long after they're in SF. Just not for the past two months. It's like we're
stuck in quicksand. Thankfully, neither of us lives in fourth- or fifth-tier movie markets.